PALM BEACH, FL – A four-letter “.com” domain name has been purchased for the staggering price of $15 million dollars. NFTS.com was first registered approximately 18 years ago, likely for $10.00 or $20.00. Who knew that the letters “NFTS” would become a four-letter acronym for “non-fungible tokens,” – unique cryptographic tokens?
Four letter domains, often referred to as “LLLL” domains, are relatively scarce. There are roughly 457,000 possible four-letter combinations and they usually sell for between $2,000 and $3,000 on average. Sure, there are some large ones once in a while, such as ROOM.com for $1.5 million and GEMS.com, also for $1.5 million, but even spell-able four letter domains sell for between $10,000 and $100,000 on average, so $15 million is an astronomical price.
Domains having anything to do with financial technology, including cryptocurrency and blockchain, have created their own buzz with domain name investors and continue to shatter records. Sales such as ETH.com for $2,000,000, BTC.com for $1,000,000 and Tokens.com for $500,000 come to mind. Even two-word domains such as BitcoinWallet.com which sold for $250,000 and CryptoWorld.com for $195,000 suggest a shift into cryptocurrency and blockchain domains for investors may be warranted.
Other domain sales which come to mind and suggest a shift would be CryptoBank.com at $125,000, CryptoNews.com at $50,536 and even the .org domain BitcoinCash.org at $48,888 show that any domain related to cryptocurrency and blockchain have potential to bring fantastic returns for those with foresight to register or acquire them.
On May 22, 2010, now known as “Bitcoin Pizza Day,” the first Bitcoin transaction took place when a Florida-based programmer sent someone in England Bitcoin to purchase two pizzas, several years before NFTS.com was even registered. Again, who knew that the letters “NFTS” would become a four-letter acronym for cryptocurrency?
Now might be a good time – even late in the game for those who hesitated, to invest in domain names which contain the acronym or words, ETH, BTC, Token, Bitcoin, Wallet, Blockchain, Crypto, Coin, or even FinTech which represents financial technology.
Good luck out there; the odds seem better than Vegas.
About The Author: John Colascione is Chief Executive Officer of Internet Marketing Services Inc. He specializes in Website Monetization, is a Google AdWords Certified Professional, authored a ‘how to’ book called ”Mastering Your Website‘, and is a key player in several Internet related businesses through his search engine strategy brand Searchen Networks®
